Just an amendment that the Fallon should go first as it directly impacts our event cold open.
From: Nick Merrill [mailto:nmerrill@hrcoffice.com]
Sent: Monday, February 16, 2015 2:49 PM
To: Terri McCullough; Craig Minassian
Cc: Capricia Marshall; Katie Dowd; Kamyl Bazbaz contact; Maura Pally; Bari Lurie contact
Subject: NC Call | HRC | Media
Ok so circling back to the group on this, when the media portion of the call comes up I could suggest that we break it down into two parts, the social/multimedia
portion, where maybe Katie can lay out tentative plans for that kind of thing and suggest that we can knock it all out the next time she does videos, and then we can run through the earned media stuff.
Craig maybe you can download on what you are talking to TIME about and any other publications that don’t require her time as a pre-requisite, then at the end we can
talk briefly about and take her temperature on doing something with TV, either an Ellen or a Fallon. I can lay out the collective thinking from the consultants and personal office team (and do so objectively since I think this is a close call), and we can
see what she thinks.
I don’t care who does what to whom as long as it results in talent for our event.
From: Craig Minassian
Sent: Friday, February 13, 2015 5:41 PM
To: Nick Merrill
Cc: Capricia Marshall; Terri McCullough; Katie Dowd; Kamyl Bazbaz contact; Maura Pally; Bari Lurie contact
Subject: Re: Fallon/NC
When did this email chain get all Fifty Shades?
Sent from my iPhone
Capricia you know I’ve always felt the same way about you.
Now I feel like this is the right team to ask, when I say it back is that not ok?
Charming smart sexy and ever so much more.
Sent from my iPhone
Flattery works on me, FYI.
Oh nick.... Use your handsome persuasive talent and make it happen!
Sent from my iPhone
You shouldn’t take silence as a lack of assent, you should take silence as I am behind on email. I wanted to lay it out, but in short I’ve had several conversation on our end about this, and while there is some
mixed opinion, I think we’re tending towards this not being feasible. But I’d like to talk to HRC about it before we nail the coffin shut. Wouldn’t be until Tuesday. I can expand on this shortly or get on the phone.
Nick,
We are going to take silence as a lack of assent in this case as time is growing short. Craig, can we move on and you reach out to Seth Meyers and begin that conversation?
From: Terri McCullough
Sent: Friday, February 13, 2015 9:54:04 AM
To: Nick Merrill; Craig Minassian
Cc: Capricia Marshall; Katie Dowd; Kamyl Bazbaz contact; Maura Pally; Bari Lurie contact
Subject: RE: Fallon/NC
Nick,
Checking in as discussed on the Fallon piece here. If you can let us know the state of play today we can move forward either way. Thanks.
From: Nick Merrill [mailto:nmerrill@hrcoffice.com]
Sent: Monday, February 09, 2015 10:48 PM
To: Craig Minassian; Terri McCullough
Cc: Capricia Marshall; Katie Dowd; Kamyl Bazbaz contact; Maura Pally; Bari Lurie contact
Subject: Re: Fallon/NC
Her doing media around the launch is very appealing, but will also for all of the obvious reasons require some discussion. I’m going to feel it out over here and
try to come back with some thoughts as soon as I can, recognizing that we need to make a overall decision, and soon, before we talk nitty gritty.
Well if she went on before the 9th she could tape it and use it to open the event. The show also said if she did tape prior to the 9th they would re-air the episode
on or around the 9th.
Sent from my iPhone
So presuming even if she agreed to do the viral video - and Nick is the one who can respond - it would not be relevant to open the event.
So is next step to approach Seth Meyers for the event? His wife does some sort of human rights work and he was featured at a recent Vital Voices dinner in NYC so perhaps he would do?
From: Craig Minassian
Sent: Monday, February 9, 2015 9:47 PM
To: Capricia Marshall; Terri McCullough; Katie Dowd; Nick Merrill (nmerrill@hrcoffice.com); Kamyl Bazbaz contact
Cc: Maura Pally; Bari Lurie contact
Subject: Re: Fallon/NC
For reference, here's what they did with Gates.
Bill Gates on Late Night:
Bill Gates on Tonight Show:
Bill Gates on Late Night:
Bill Gates on Tonight Show:
Sent from my iPhone
Spoke to Fallon’s folks. The show is on hiatus the week of March 9th so he’s not available to do the event in person (also his management/agents have apparently put a moratorium
on him appearing at and hosting other events).
They will do a viral video if HRC comes on the show as a guest to discuss NC and they can tape it with her while she’s there (this is how they did the viral video with Bill Gates for
the Gates Letter).
If she’s willing to do the show, I think it would be a great opportunity with a tremendous return but this is the only way the show sees this working.
Let me know if you want to pursue.
Thanks.
Craig